Welcome to our SKO 2025!
We are very excited to share a few days together in Warsaw, Poland. Our goal is to share with you valuable information, get you to connect with your peers, inspire you and have a blast 🙂
Here is what we have planned for you:
Here is a map of the locations we will use during these days:
6th of November
Arrival at Central Train Station, Warsaw
6:00 PM Welcome Reception at our office (Prosta 32, 10th floor)
7:00 PM Dinner at Street Restaurant, Towarowa 28
7th of November
9AM - 6 PM Sales Kick-Off at LookUp Events, Prosta 67
7:30 PM Evening Party at Level 27, Aleje Jerozolimskie 123A
8th of November
Morning - recover & individual meetings
1:01 PM Take the train back to Berlin
Agenda for November, 7th
Time
Title
Speaker
9:00 – 9:30 AM
Registration
9:30 – 10:15 AM
45 Minutes
How the Game Is Played 2024/2025
Messaging
Sales Strategy
Target Markets
Everybody Sells
Rigas Paschaloudis,
Sales Leadership DCI
10:15 – 10:45 AM
30 Minutes
Beta Systems Product Portfolio Strategy
Mirko Minnich
10:45 AM
15 Minutes
Break
11:00 – 11:45 AM
45 Minutes
ANOW! Product Strategy and Differentiators.
How to leverage Gartner SOAP Messaging. What are the ANOW! Outlooks for 2025.
Melahat Elis
11:45 – 12:15 AM
30 Minutes
Why Customers Should Choose ANOW!
Ultimate Pitch example on why ANOW! is a SOAP platform of choice and why Beta Systems is the right automation Partner.
Miroslaw Andziak
12:15 AM – 1:00 PM
45 Minutes
Lead to Cash: Elevating Lead Generation for Big Wins
How to generate high-quality leads through integrated campaigns and develop key messaging that drives results. We'll explore strategies for aligning marketing efforts with sales goals, ensuring a cohesive approach from lead gen to conversion.
Andreea Mandeal
1:00 PM
60 Minutes
Lunch Break
2:00 – 2:45 PM
45 Minutes
Make Your Move: How to Sell, Position, and Win with ANOW! Observability
Get insights on how to go hunting for our new Observability product. Understand the market positioning against competitors, value proposition and pricing model.
Christian Vaters,
Melahat Elish
2:45 – 3:30 PM
45 Minutes
Play Your Cards Right:
Presenting and analyzing your options to position Lighthouse to your customers. Upgrades, Verticals, replacement – Let’s play the right cards for your individual deal.
Niels von der Hude
3:30 PM
15 Minutes
Break
3:45 – 4:15 PM
30 Minutes
Customer Use Case
How to replace competition
Functional Benefits
RoI based sales models
Easy Transition
Mario Meßer
4:15 PM
15 Minutes
Break
4:30 – 5:00 PM
30 Minutes
Why do Clients Migrate to ANOW!?
Tutorial on how to replace competition.
Sales Message, Pitch, Business Case & Execution.
Live examples retrospection.
DHL, Elisa, Rabobank
Anna Kondrat,
Krystian Stepien
5:00 – 5:45 PM
45 Minutes
The Power of Partnerships:
Driving Sales Momentum through Collaboration
Sebastian Zang
5:45 – 6:00 PM
15 Minutes
Special Contribution Awards
)
)
PLAY HARD, WIN BIG
Party at Level27 Rooftop Club
Level27 Rooftop Club
Aleje Jerozolimskie 123A, Warsaw
If you have issues with finding the right entrance, here you go. Our team took a few pictures to make it easier for you:
)
Radisson Blu Sobieski Hotel
The hotel – Radisson Blu Sobieski Hotel – this is where you'll be staying
)
Beta Systems Poland Office
Join us at the Prosta Tower 10th floor at 6:00 PM on Wednesday for the official welcome, and then at the Street Restaurant for the get-together at 7:00 PM.
)
Look Up – Conference
Look Up – Conference We will meet here for the Sales Kick-off on Thursday at 09:00 AM – 5:45 PM
)
Party at Level27
This is the place where we meet after SKO conference for a party on Thursday at 07:30 PM
And last.. If it's your first time in Warsaw, here are a few things you might not know about this amazing city!
)
Warsaw is home to the tallest building in the EU (Varso Tower)
)
The Mermaid of Warsaw, or the Syrenka, is a symbol of Warsaw. This is why you will see many mermaids around the city.
)
Warsaw is nicknamed the “Phoenix City”
)
Some of the world’s most prolific people were born or lived in Warsaw (Think Marie Curie or Chopin)
)
Warsaw is greener than you think it is and is home to 88 parks in total